User experience (UX) centre of excellence
We believe great user experiences are key to successful digital services and we are here to help you achieve just that
How we can help
Training, workshops and webinars
Be inspired and learn how you can improve the UX
Supporting a UX Community
Connect with other UX advocates and delve deeper into topics
Testing tools and techniques
Resources designed to quickly test the effectiveness of your UX
Usability Review
Uncovering opportunities to improve the UX of an existing digital service
Adhoc support
Get help with specific challenges
Follow our UX design principles
...and create usable and accessible services.
Define the problem first
Clearly identify and articulate the user’s problem before designing solutions. This addresses real user needs and guides decision making.
Opt for data driven design decisions
Base design choices on user data and analytics to enhance effectiveness. This aligns with user behaviour, reduces guesswork and enhances impact.
Eliminate ambiguity
Design clear, straightforward interfaces to avoid user confusion. You can reduce errors, enhance usability and increase satisfaction.
Minimise user effort
Reduce the physical and cognitive effort required from users to achieve their goals. Your users will accomplish their goals with less frustration and greater ease.
Use our user’s language
Communicate in terms familiar and understandable to the user. Don’t articulate concepts using terminology that is inaccessible and incomprehensible to the attended audience.
Design with inclusivity in mind
Accommodate users with diverse abilities and disabilities. Ensure content is perceivable, operable, and understandable for all users. This will benefit the many and not just the few.
You are not the user
Recognise that your perspective is different from your users’ experiences and needs.
By acknowledging ‘you are not the user’ will help to avoid imposing biases on solutions.
Design iteratively
Continuously improve the design throughout repeated cycles of testing and feedback.
Keep tweaking and improving your product to ensure it is user-centred, functional and effective.
Meet the Team
Sarah Zama
Head of UX
Ben Tillyer
Head of Digital Accessibility
Joseph Talbot
Senior UX Consultant
Nanami Nakamura
UI/UX Designer
Kyree Holmes
Lead UX Researcher
Jacob 'Nielsen' Zama
Chief Vibes Officer
Contact us
If you have any questions, please feel free to get in touch. We are currently a small team, so please note we are not able to provide dedicated resources to your projects at the moment. However, we can help with coaching your team.
Email address: sarah.zama@it.ox.ac.uk
